Nashville, TN 

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join landscape pros from around the country for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative sessions focused on real-world solutions to the challenges owners and their teams face; a behind-the-scenes tour of Milosi Landscape; and a truly inspiring line-up of speakers.

This year we will have SEVEN breakout sessions running concurrently, covering everything from fleet and equipment to HR. More breakout sessions will be added as they're confirmed. See what we have planned!

Want free tips and tactics for growing your business, along with updates on GROW! 2022, delivered to your inbox every week? Sign up here.

Set Your Year Up for Success

Our GROW! Conference provides owners and their teams with a great opportunity to take a step back from their day-to-day routines and really think about what changes they want to make in the year ahead to move their companies forward. Armed with the advice and inspiration of industry leaders, you’ll find yourself taking your business to new heights in 2022.

You’ll enjoy:

  • Three days of interactive presentations, panel discussions, and breakout sessions led by the best in the business

  • Programming tracks specially designed for owners, their right-hand men and women, department leads, and office managers

  • An all-access tour of Milosi Landscape, including time with their management and team members

  • Proven strategies for attaining and retaining a winning green-industry workforce, building scalable systems, optimizing your profit margins, maximizing your sales efforts, streamlining operations, and using technology to your advantage

  • Numerous opportunities to network, learn, and have fun with industry VIPs, like-minded landscape pros, and some of the sharpest and most supportive people in the business

In addition to being home to Milosi, Nashville is a booming city filled with restaurants and nightlife for you to enjoy at the day’s end. And The Renaissance Hotel is located right in the middle of it all, with easy access to Broadway and all the other local attractions.

View the Full Agenda and Speaker Slate.


Since attending GROW! 2019 in Denver, the course of my life and my business has changed drastically. I really want to thank all of you for this awesome opportunity.”
— Larry Petretti, Petretti Landscape & Pools, Diamond Springs, CA
This is the best landscaping conference in our industry. Well worth the $$”
— GROW! 2021 Attendee

GROW! 2022 Agenda

  Wednesday, February 23, 2022
11:00 a.m. - 1:15 p.m. Name Badge Pick-Up
1:30 - 2:00 p.m. Welcome to GROW! 2022
Marty Grunder, President & CEO, The Grow Group & Grunder Landscaping Co. 
2:00 - 2:15 p.m. Break

2:15 - 3:00 p.m.

BREAKOUT I

Great Leaders Create More Leaders: How to Develop Talent within Your Team
They say the true function of leadership is to create more leaders, not more followers. For landscaping companies, developing the next generation of leaders will be critical to your growth and success. In this session, Seth Pflum and Dalton Yates of Grunder Landscaping Co. will share how they have supported their internal team, promoted from within, and invested in the training and development of promising young people.
Who it's for: Managers at all levels

Growing Your Team Member Engagement in the Era of the Great Resignation
We are in unprecedented times when it comes to finding and keeping talent. In this session learn from UNC Kenan-Flagler Business School faculty members Megan Parker and Tracy Wallingford how to strengthen your team's engagement in 2022.  
Who it's for: Leaders and Owners

Begin with the End in Mind: Improving Profits through Better Landscape Design
Like an exercise stress test, the Covid19 pandemic has made us aware of underlying weaknesses that require attention. Resolving these helps us GROW into stronger, better companies. Yet many of us continue to design landscapes that are difficult and time-consuming to maintain, throwing us “right back on the treadmill”. In this session, Dr. Phil Allen, professor of landscape management at Brigham Young University, will share how landscaping companies can create designs that can be maintained with less time and cost, and how to reap the profits that these forward-thinking tactics put within reach. Adapting principles of landscape design can also help us thrive in a present and future where employees require that we give more attention to their needs. The success, profitability and meaningful relationships that result are even better than when we satisfy our most desirable design clients.

The Pandemic Impact: Tips to Keep Your Business Running During Unprecedented Times
After navigating a successful, but challenging, year in 2021, the Ariens team knows a thing or two about managing circumstances outside of their control. Matt Peter and Mark Linkletter of Ariens Co will discuss how the pandemic has affected the manufacturing world and share strategies to avoid any delays in your business in the future. Matt and Mark serve as Business Development Managers at AriensCo, supporting the Mid Atlantic and Midwest Regions. They are no strangers to serving others, prior to joining Ariens, Mark taught for 13 years and Matt served 5 years in the U.S. Navy. Both have family ties to the landscape industry through small family-owned businesses.
Who it's for: Owners, Fleet Managers, and Operations Managers

HR 101: What Every Leader Must Know to Avoid Legal and Compliance Issues as you GROW!
Everyone's biggest challenge and opportunity in 2022 is their team. As key leaders, you must be aware of the challenges that growth brings as you grow your team and your business. Join David Garza and Vince Torchia as they navigate the legal and compliance hurdles you must clear as you grow your business. These will set you up for success and avoid legal challenges down the road. 
Who it's for: Owners and HR

Get Ahead: How to Recruit Aggressively for All Roles and All Generations
It's a tough labor market out there, and your recruiting strategies can directly impact your success in finding the team members you need. In this session, Chris Psencik and Carlos Hernandez will teach you the tactics that can help you get in front of more potential candidates, of all generations, and hire more of the talented people you want and need.
Who it's for: Hiring Managers and HR

Confidently Manage Your Team using a Profit and Loss Statement
The Profit and Loss statement is the best dashboard we have available to use. It shows us sales, revenue, direct costs, and our company expenses. In this session join Tommy Cole and Liz Helton as they give you the tools as a manager to lead your team confidently with facts based on the Profit and Loss Statement.
Who it's for: Leaders, Owners, and Finance Team

3:00 - 3:20 p.m. Break

3:20 - 4:05 p.m.

BREAKOUT II
Great Places to Work: How Companies Set Up Systems to Attract and Retain Workers
The labor problems we faced in 2021 are likely returning for 2022. Broadening the appeal of your positions can be a solution to finding more potential candidates. Experts in recruiting within the industry will share their strategies to make positions more appealing to the workforce with benefits design, company culture, and policies that make your company a great place to work.
Who it's for: Leaders and HR

Systems for Growth: How Companies Large and Small Implement Scalable Systems
Systems enable ordinary people to do extraordinary things, and having the right ones in place is critical to your company's productivity and success. In this session, you will learn how companies create systems and SOPs that allow companies to scale quickly and prepare for growth from Tommy Cole and Jason New of McFarlin Stanford
Who it's for: Operations Managers

Great Landscape Designs with Doug Hoerr of Hoerr Schaudt Landscape Architects. 
Join world-renowned Landscape Architect Doug Hoerr as he takes you through landscape design trends and lessons for 2022. This is a must-attend for any Landscape Architect or design enthusiast. 
Who it's for: Designers and Salespeople

Keep the Green, Green: Opportunities in Procuring Materials to Save Time and Money
In this session join Brian Davis and Jeremy Schultz as they walk through the best practices of purchasing and how to stay ahead logistically in the 2022 market. They will share tools, tips, and tactics to ensure your materials purchases sta on time and on budget. 
Who it's for: Operations and Procurement Managers

Conflict Management 101: Keep the Peace Among Your Team
It is natural in any workplace to have conflict amongst your team. In this session, David Garza will teach you how to professionally manage conflict in your organization so it doesn't lead to arguments or negative behavior. 
Who it's for: Managers at all levels

Using Metrics to Fuel and Inform Changes and Growth at Landscape Workshop
Christianna Denelsbeck Rudder and the rest of the team at Landscape Workshop have spent years furiously streamlining their operation and preparing for growth through expansions and acquisitions. In this session, Christianna will share the metrics they've used to inform changes, and how they have both improved productivity and grown their business.
Who it's for: Finance Team, Owners, Operations Managers

Truck Setups that WORK with Eby
Trucks are much more than just vehicles to help you get from point A to point B. When upfit properly, they are tools that increase job efficiency, brand recognition, and employee retention. Join Charlie Horton and Brad Kitzler from EBY Truck Bodies to discuss truck upfits and how to put the WORK in work trucks.
Who it's for: Operations Manager, Fleet Managers

4:05 - 4:20 p.m. Break
4:20 - 4:25 p.m. Sponsor Spotlight: McFarlin Stanford
4:25 - 4:40 p.m. Keynote
4:40 - 4:55 p.m. What You'll See Tomorrow at Milosi
Get to know Milosi Landscape in this brief preview of what attendees will see and hear on the tour on day 2.
4:55 - 5:00 p.m. Sponsor Spotlight: STIHL
5:00 - 6:00 p.m. Cocktail Reception Sponsored by STIHL
6:30 p.m. Dine-Arounds
Meet new friends over dinner. We'll make reservations at restaurants around town for small groups, sign up in the event app to join one. Each diner pays their own way.
  Thursday, February 24, 2022
6:30 - 7:30 a.m. Breakfast
7:30 a.m. Buses Leave for Tour
8:00 a.m. - 12:00 p.m.

Company Tour: Milosi Landscape
Take a deep dive into Milosi Landscape. You'll hear from their leadership during stations devoted to how they handle: HR, safety, finance and accounting, truck and equipment setup and maintenance, sales, production, operations, and marketing.

We'll visit and tour their new office near Nashville, TN, and see firsthand how they're set up for success and growth.

12:30 - 1:25 p.m.

Lunch

1:25 - 1:30 p.m. Sponsor Spotlight: Gravely
1:30 - 2:00 p.m. Start, Stop, Keep
Take notes while on the tour! This is your chance to ask any questions that didn't get answered during the tour and provide feedback for what you think the Milosi team should start, stop, and keep doing to improve their business.
2:00 - 2:15 p.m. Break

2:15 - 3:00 p.m.

BREAKOUT III

Case Studies: How 3 Companies Scaled Their Business in Peer Groups
Peer groups are a powerful force to partake in. They remind you that you are not on an island, that people have been where you have been before, and that other people around you want you to be successful. In this session, learn what 3 companies have done to grow and scale their business while being in a peer group. This is led by Jim Cali and Jason New.
Who it's for: Leaders and Owners

Fully Charged: What You Need to Know As You Consider Battery Equipment for Your Operation
We are all seeing increased pressure to shift to battery-powered equipment to lower noise and emissions, and increasingly we are seeing regulatory pressures that are making it necessary for companies to consider adding and converting to battery-powered equipment. Learn more about the state of the industry, and what you need to know to the right decisions for your company's operations with the team from STIHL.
Who it's for: Owners, Fleet Managers, Operations Managers

Snow Routes: How to Bid and Close Snow Contracts
Join Seth Pflum and Dalton Yates as they show the systems and processes Grunder Landscaping is using to bid and close snow contracts. This session will show the tactics and processes that will ensure you win the Winter Season. 
Who it's for: Salespeople and Operations Managers

Estate Planning and Ownership Options for Key Team Members
Every company in our industry is working hard to find the team members they need right now and trying every tactic in the book to get workers in the door and then keep them. In this session, Jennifer Murray, a former executive at Morgan Stanley and McFarlin Stanford coach will join Vince Torchia of the Grow Group to share the structure and strategy behind successful bonus programs that help companies both recruit and retain team members.
Who it's for: Owners, HR, and Finance Team 

Learning to Lead Through Strengths
Join Megan Parker and Tracy Wallingford as they show leaders how to leverage their strengths to lead and influence their team. In this session you will how Marty and the team at Grunder Landscaping work together using their different strengths to grow and lead the company. 
Who it's for: Managers and Leaders

NALP Advocating for the Landscape Industry Update
Come listen to Andrew Bray from NALP’s Government Relations team for an update on political and policy debates that directly impact your business and the advocacy efforts they've undertaken on your behalf. In 2021, NALP defended and promoted the landscape industry before the White House, Congress, federal agencies, all 50 states, and even local jurisdictions that have proposed pesticide, fertilizer, and leaf blower bans. 2022 is an election year and there is so much more on the horizon that may impact your business. Get informed and engaged on the issues that impact your bottom line.
Who it's for: Anyone!

3:00 - 3:20 p.m. Break
3:20 - 3:25 p.m.

Sponsor Spotlight: Weathermatic

3:25 - 3:40 p.m. The Year in Review
GROW! 2021 took us behind the scenes at Mullin Landscape in New Orleans. We'll check in with owner Chase Mullin to see how his team has navigated the obstacles last year held and made changes based on the feedback they got at GROW!
3:40 - 3:55 p.m.

Where We're Headed: GROW! 2023
Be the first to know where GROW! 2023 will be held and get to know next year's tour host.

3:55 - 4:05 p.m. To Be Announced
GROW! is about more than learning - it's also about having fun with the friends you make when we're all together. We'll have a fun surprise to keep you laughing and entertained, you'll have to join us to see what it is!
4:05 - 4:50 p.m. Keynote: To Be Announced
4:50 - 4:55 p.m. Sponsor Spotlight: Aspire Software
4:55 - 5:55 p.m. Cocktail Reception sponsored by Aspire Software
6:30 - 8:30 p.m.

VIP Dinner
Join Marty Grunder, the Milosi Team, and other event VIPs at an exclusive dinner just for VIP ticket holders with a Nashville spin. This year's private dinner will be held in the Rutledge Room at Martin's BBQ downtown, built inside what was formerly The Rutledge, a listening room where scores of talented musicians have performed over the years. Dinner includes live music, food, drinks, and plenty of A+ networking. 

Buses will transport VIP dinner attendees from the hotel. Buses leave at 6:20 p.m.

6:30 p.m. Dine-Arounds
Meet new friends over dinner. We'll make reservations at restaurants around town for small groups, sign up in the event app to join one. Each diner pays their own way.
  Friday, February 25, 2022
7:00 - 7:45 a.m. Breakfast
7:45 - 7:50 a.m. Sponsor Spotlight: Vermeer
7:50 - 8:00 a.m. Welcome Back and the Day Ahead
Marty Grunder will welcome attendees back and give a preview of what our final day of GROW! 2022 holds. 
8:00 - 8:35 a.m. Fireside Chat: A Conversation on Leadership and Perseverance with Doug Black
"The cadets in Company A-1 are puffed up with pride, almost bursting the buttons of their gray tunics because of the accomplishments of Doug Black. The junior fullback failed a pair of football tryouts, played instead on their intramural squad and now leads a team that is off to Army's best start in 26 years."
-The New York Times, October 1984.
Doug Black, now CEO of SiteOne Landscape Supply, knows a thing or two about leadership. In his lifetime, he's persevered and never given up when something seems too challenging. He'll join Marty on stage to share lessons in leadership that every team member can learn from.

8:35 - 8:45 a.m.  Sponsor Raffles: Must be Present to Win
Our sponsors bring lots of goodies with them. Throughout the event, enter for a chance to win their giveaway items. We'll raffle them off at the end, must be present to win!
8:45 - 9:00 a.m. Break

9:00 - 9:45 a.m.

BREAKOUT IV

Q&A with Tour Company
Have questions that didn't get answered on the tour of Milosi? Bring them to this informal session moderated by Tommy Cole. The Milosi leadership team will be able to answer your questions and share more information about what attendees saw on the tour.
Who it's for: Anyone!

Speaking to Your Ideal Client: How to Tailor Your Sales and Marketing Messaging to Fit Your Strategy
After a whirlwind year where sales and demand were through the roof, it's important that companies clearly define WHO their ideal client is. With that defined, how can you best tailor your sales and marketing messages to filter out clients who aren't a fit without ever needing to speak to them? In this session, Emily Lindley of The Grow Group and Seth Pflum of Grunder Landscaping Co. will share how they've tailored messaging to appeal to best to GLC's ideal client.
Who it's for: Sales and Marketing

Tough Conversations: How to Set Expectations and Coach Underperforming Team Members
Grunder Landscaping hires for attitude and trains for skill, but what do you do if a team member isn't getting up to speed as quickly as you need them to? In this session, Director of Production Operations Dalton Yates will share how their management team sets team members up for success and coaches team members who need a little extra help.
Who it's for: Managers at all levels

Sales Bootcamp 2.0
Designed for salespeople who have been through our Virtual or In-Person Sales Bootcamp in the past, this session will build upon the lessons learned. Marty Grunder and Chris Psencik will dive deeper and give you strategies, tips, and tactics to make 2022 your best sales year yet.
Who it's for: Salespeople

Go Paperless
Time to ditch the filing cabinets and wasted paper. In this session, join Liz Helton and Jason New as they walk you through what the modern paperless office should look like. It's no secret that a quick-moving company needs to utilize technology and this session will explore the tools and tactics to move paperless. 
Who it's for: Office Managers

How to Grow from Good to Great as an Account Manager Using Software Systems
Led by the Aspire Software team, learn how to put the tools provided by your software system to use through good processes. Learn to manage your day-to-day operations to drive more sales, more efficient production numbers, and a higher level of client satisfaction by utilizing your software to its fullest. 
Who it's for: Salespeople, account managers, and operations managers

9:45 - 9:55 a.m.

Break

9:55 - 10:40 a.m.

Breakout V

Overcoming the Fear of Getting Started: Tips for Implementing Changes at Your Company
Taylor Milliken began Milosi Landscape so he could make some beer money, and the company has navigated many challenges and changes as they've grown into a professional and well-respected organization. In this session, he shares how he's approached necessary changes to his business to set his team up for long-term success even if it causes short-term pain.
Who it's for: Leaders and Owners

Industry Collective: Get Involved and Give Back
Mike Haynes of LOVING, our GROW! 2020 tour host, is passionate about giving back to others. In this session, he'll share how landscaping companies across the country are pooling their resources to make an impact, and how your team can get involved too!
Who it's for: Anyone!

10:40 - 10:50 a.m.

Break

10:50 - 11:15 a.m.

The Wrap Up
Intentionality is the key to success. As you head home, be intentional about the priorities you set, the initiatives you take on, and the way you will operate as a team.

Agenda is subject to change. More sessions and descriptions will be added soon. 

All times are in Central Time. 


EVENT DETAILS

When

February 23–25, 2022. Check-in begins at 11 a.m. on Wednesday, February 23. The conference starts at 1:30 p.m. that day and ends at 11:15 a.m. on Friday. The agenda is subject to change, and more breakout sessions will be added as they are finalized.

 

Where

Renaissance Nashville
611 Commerce Street
Nashville, TN
Make Hotel Reservations (Room Block Full as of January 25, 2022)

We have additional rooms held at the Holsten House Nashville, located right next door. You can make reservations for the discounted rate of $224 per night until January 31.

Travel

The closest airport is the Nashville International Airport (BNA). It’s a 16 minute drive from the airport to the hotel.

 

Dress Code

The dress code is business casual. The company tour on Thursday will include time outside, rain or shine. Look ahead at the weather and pack smart!

 

health & Safety

Last year’s event went on even with the ongoing threat of COVID-19. We are working closely with our host hotel and will comply with any and all local mandates in place at the time of our event. At this time, there is no mask or vaccine requirement in place.

We have a fantastic event planned, but we need our attendees' help too. If you develop symptoms or are exposed to COVID-19 in the weeks or days leading up to the event, we ask that you stay home and let us know by e-mailing grow@growgroupinc.com that you won’t be attending this year. We will work with you to apply your ticket to next year’s event.

 

Dietary Restrictions

If you have dietary restrictions, please e-mail lindsey@growgroupinc.com ahead of the event. We are happy to accommodate!


GROW! 2022 Speakers

Marty Grunder
Vince Torchia
GROW! 2022 Host Taylor Milliken
Emily Lindley
James Cali
Doug Black
Phil Allen
Christianna Denelsbeck Rudder
Bob Grover
Doug Hoerr
Jason New
Chase Mullin
Nubia Gutierrez
Roger Phelps
Liz Helton
Chris Psencik
Tommy Cole
Jennifer Murray
David Garza
Tracy Wallingford
Andrew Bray
Tina Kizer
Chris Williams
Jenny Hahn
Russell Woods
Sheila Boggs
John Butler
Lynae Harrison
John Zwart
Carynell Carlton
Kevin Koehler
Tara Piergies
Michael Hupf
Seth Pflum
Dalton Yates
Brian Davis
Mark Linkletter
Matt Peter
Carlos Hernandez
Jeremy Schultz

Registration

Reserve Your Spot Now!

Preregistration Ticket: $995 per person (available until 11:30 p.m. on April 30, 2021)
Early-Bird Ticket: $1,095 per person (available until 11:30 p.m. on November 1, 2021)
Standard Ticket: $1,295 per person

Includes all educational sessions, the company tour, breakfast and lunch on Thursday, and breakfast on Friday. Hotel, travel, and other meals are not included in the registration fee.

ACEs and their team members receive a special rate of $850. Please e-mail lindsey@growgroupinc.com for details.

Teams of three or more receive 15% off. Click “Have a Code?” and enter the code GROW3ORMORE to redeem.

Teams of seven or more receive 20% off. Click “Have a Code?” and enter the code GROW7ORMORE to redeem. 20% discount applies only to Standard Registrations and cannot be combined with other discounts.



RECEIVE VIP TREATMENT

Preregistration VIP Ticket: $1,490 per person (available until 11:30 p.m. on April 30, 2021)
Early-Bird VIP Ticket: $1,590 per person (available until 11:30 p.m. on November 1, 2021)
VIP Ticket: $1,790 per person

VIPs enjoy VIP privileges, including dinner with Marty, host company team members, and industry leaders; front-of-the-room seating; exclusive networking opportunities; and a special gift.

 

PAYING IN INSTALLMENTS

If you need to pay for your registration in installments, please call The Grow Group office at 1.937.847.9944 and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.

 

CANCELLATION POLICY

All cancellations must be received by e-mail at grow@growgroupinc.com, we cannot process cancellations over the phone. If you cancel your registration before September 1, 2021, you will receive a full refund. If you cancel after September 1, but more than 30 days before GROW! 2022, we will refund your money minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for another Grow Group offering. No refunds or credits will be issued for registrations canceled within 30 days of the event. You may transfer registrations to a substitute participant up until 5 business days of the event. No refunds, credits, or additional transfers for a transferred registration. Credits must be uses within 18 months of their issue date.

 

Non-Solicitation Policy

The GROW! Annual Conference is a community event for the landscaping industry, and we carefully select and limit event sponsors to maintain this environment. Companies who sell products to the landscaping industry and attend the event as individuals, not as sponsors, may not use this event to solicit business. We reserve the right to cancel ticket purchases for any non-landscaping company at any time for any reason and will ask any individuals found violating this policy to leave the event. If you have questions about this policy or would like to learn more about sponsoring the event, e-mail us at grow@growgroupinc.com.


Want to Learn More? Read Our Great Ideas on GROW! 2022


GROW! 2022 Sponsors

Platinum Sponsor

STIHL+CMYK-1

Gold Sponsors

Aspire+Software+logo_RGB_300ppi-2
GravelyLogo_(G)-3
Vermeer
Large McFarlin
weathermatic-logo-COLOR-2020-2
grow-2020-siteone

Silver Sponsors

Landscape Hub Logo
Eby-logo-gloss-CMYK-154x80-no back
Vanguard_CommercialPower_Descriptor_1C

Bronze Sponsors

Rancho Mesa Blue Logo
Bartlett-Tree-Experts-Logo-1
PWLogo_RGB
Rainbow Ecoscience logo VECTOR (1)
Hunter_FX_Logo_100Black_h

Media Sponsor

LM_2014logo+(2)