NALP FT Headers (4)

Fasten your seatbelts for this fun-filled, idea-packed adventure with some of the best in the business.

Go behind the scenes at the seventh annual Field Trip, presented by NALP and The Grow Group. This event combines an interactive, in-depth facility tour with education sessions to enable landscaping companies to learn from some of the most successful operators in the country.

In 2024, we're doubling the fun with TWO Field Trips.

Field Trip at Landscape Workshop
June 11-12, 2024
Birmingham, AL

Field Trip at Sebert Landscaping
September 17-18, 2024
Chicago, IL

As always, this event will include a tour of the company's facility, an up-close look at their fleet, and a deep dive into the processes that make them uniquely successful. Each event will have a different focus as we dial into what both Landscape Workshop and Sebert Landscaping do best.


Best event I’ve ever attended. I left with three pages of takeaways to improve our company.
— Jesse Brough, Blessing Landscapes, Portland, OR

Field Trip at sebert landscape
September 17-18, 2024
Chicago, IL

Sebert Landscape has made a name for themselves in the Chicago market by making sustainability central to everything they do. Their headquarters is LEED Gold Certified, they choose equipment with lower emissions, and their landscaping practices are all rooted in what is best for the natural ecosystems they work in. Their work has proven it: sustainability can be good for business and also good for the Earth. 

What we'll cover:

  • How companies can integrate sustainability into their business model with equipment choices, landscape design, and landscape maintenance practices
  • How Sebert Landscape has clearly defined their Unique Value Proposition to stand out in a crowded field of competitors
  • What companies can do to take great care of their customers and be partners that property owners trust

This event is an information firehose for improving your business.
— Barry Burkholder, Burkholder Landscaping, Malvern, PA

Event Agendas

Field Trip at Sebert Landscape Agenda

September 17, 2024

3:00-3:30 p.m.
Welcome
Marty Grunder (Founder & CEO, The Grow Group) & Britt Wood (CEO, NALP)

3:30-4:15 p.m.
Who is Sebert Landscape?
Learn the history of Sebert Landscape and who the company is today. In this session, Jeff Sebert will discuss the company culture, the big changes the company has made along the way, and why the company is set up the way that it is.

4:15-5:00 p.m.
Sustainability as a Differentiator
Sebert Landscape has established itself as the gold standard for sustainable landscape practices in the Chicago market and the industry. In this session, the company will share how it started implementing sustainable practices, why it decided to focus on this, what practices it has adopted to work more sustainably, and how it has educated its team and clients on the importance of this.

5:00-6:00 p.m.
Cocktail Reception

6:30-9:00 p.m.
Night Out at the Morton Arboretum
Additional Fee Requited

September 18, 2024

6:00-6:45 a.m.
Breakfast

7:00-7:30 a.m.
Buses Travel to Sebert Landscape

7:40-11:02 a.m.
Tour of Sebert Landscape
Hear from the Sebert Landscape team on the topics below during tour rotations:

  • Green Initiative and Sebert Building
  • EV Mowers
  • Training and Safety
  • Accounting Practices – Open Book Method
  • Recruitment and Onbarding
  • Sales/Business Development
  • Construction/Enhancement
  • Production and Maintenance Operations
  • Snow Operations
  • Bluestem Ecological – Restoration/Stewardship

11:02-11:20 a.m.
Revisit Stations for Small Group Q&A
Revisit the stations that most interested you to ask any additional questions you had for the presenters. 

11:20 a.m.-12:00 p.m.
Lunch

12:00-12:45
Q&A
Debrief with the Sebert Landscape team on what we saw and heard during our time with their teammates. You’ll have the chance to ask your final questions for their team.

12:45-1:15 p.m.
Travel back to the Hotel

1:15-1:30 p.m.
Break

1:30-2:00 p.m.
Session To Be Announced

2:00-2:45 p.m.
Customer Service: How to Deliver on A Great Experience
Sebert Landscaping excels at taking care of their customers, it’s a key reason that people choose to work with their team. As one team member put it, “I want the landscaping to be the first thing people notice, but the last thing you have to worry about.”

In this session, their team will share the system they have in place to ensure everyone who interacts with clients is delivering on this promise, how they build relationships that lead to work, and what they do to handle it when things go wrong.

2:45-3:00 p.m.
The Wrap Up
As you head home, are you ready to follow Sebert Landscape’s example? In this session, Marty Grunder will outline the steps you can take to grow and scale your own business based on what we’ve covered in our time together.

Field Trip at Sebert Landscape Event Sponsors

GWC official logo 2022-green

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Questions? We’re happy to answer them.

For Content Questions: E-mail grow@growgroupinc.com, or call us at 1.513.620.5200.
For Event Logistics and Registration Questions: E-mail or call the NALP Team at info@landscapeprofessionals.org or 1.703.736.9666.

We look forward to seeing you soon!