NALP FT Headers (4)

Fasten your seatbelts for this fun-filled, idea-packed adventure with some of the best in the business.

Go behind the scenes at the seventh annual Field Trip, presented by NALP and The Grow Group. This event combines an interactive, in-depth facility tour with education sessions to enable landscaping companies to learn from some of the most successful operators in the country.

In 2024, we're doubling the fun with TWO Field Trips.

Field Trip at Landscape Workshop
June 11-12, 2024
Birmingham, AL

Field Trip at Sebert Landscaping
September 17-18, 2024
Chicago, IL

As always, this event will include a tour of the company's facility, an up-close look at their fleet, and a deep dive into the processes that make them uniquely successful. Each event will have a different focus as we dial into what both Landscape Workshop and Sebert Landscaping do best.

Best event I’ve ever attended. I left with three pages of takeaways to improve our company.
— Jesse Brough, Blessing Landscapes, Portland, OR

Event Overviews

Field Trip at landscape workshop
june 11-12, 2024
Birmingham, al

Landscape Workshop has grown rapidly thanks to their data-driven approach. Acquisitions have been a key part of their growth, but make no mistake: just buying a company is not enough to guarantee success. This company has smart leaders in place who know what to look for in an acquisition target, and know what to do to set each branch up for success. 

What we'll cover:

  • The metrics that Landscape Workshop uses to evaluate branch and individual performance
  • How metrics can take the subjectivity out of performance reviews
  • What companies can do to maintain a consistent culture across multiple locations
  • How teams maintain a standard of work across Landscape Workshop's 26 markets

View the Full Agenda

Field Trip at sebert landscape
September 17-18, 2024
Chicago, IL

Sebert Landscape has made a name for themselves in the Chicago market by making sustainability central to everything they do. Their headquarters is LEED Gold Certified, they choose equipment with lower emissions, and their landscaping practices are all rooted in what is best for the natural ecosystems they work in. Their work has proven it: sustainability can be good for business and also good for the Earth. 

What we'll cover:

  • How companies can integrate sustainability into their business model with equipment choices, landscape design, and landscape maintenance practices
  • How Sebert Landscape has clearly defined their Unique Value Proposition to stand out in a crowded field of competitors
  • What companies can do to take great care of their customers and be partners that property owners trust

This event is an information firehose for improving your business.
— Barry Burkholder, Burkholder Landscaping, Malvern, PA

Event Agendas

Field Trip at Landscape Workshop Agenda

June 11, 2024

3:00-3:30 p.m.
Marty Grunder & Britt Wood

3:30-4:15 p.m.

Growth and Scaling: How Mission, Vision, and Core Values Allow Landscape Workshop to Scale Up
Growing quickly will expose cracks in even the best-run companies, and a strong company culture is essential for success. In this session, Landscape Workshop’s CEO JT Price will share the company's growth story (from $18-$140M in 10 years!) what the company has done to define their vision, mission, and core values and ensure that their company culture is what they say it is, even when managing multiple (26!) different physical locations.  

4:15-5:00 p.m.
Growth and Scaling: The Metrics Landscape Workshop Watches
Knowing where each location stands on performance underwrites Landscape Workshop’s success. In this session, Christianna Denelsbeck Rudder, CFO, and Joe Socolof, COO, detail the metrics their team watches and how they use data to evaluate performance on the team member, branch, and company levels. This session will also include discussion on the systems that have allowed for managing the business at scale, and what landscaping companies should consider as they invest in their own software and systems as they grow. 

5:00-6:00 p.m.
Cocktail Reception

Night Out at the Vulcan Park and Museum
Additional fee required


June 12, 2024

6:00-6:45 a.m.

7:00-7:30 a.m.
Travel to Landscape Workshop

Landscape Workshop Tour 
Our onsite tour of their branch location will include stations on:

  • Floriculture
  • Maintenance Operations
  • Install Operations
  • Fleet & Equipment Maintenance
  • Facility Tour

9:30-9:50 a.m.
Revisit Stations
Wanted to dive deeper into one of the stations you visited? We've allotted extra time for attendees to go back to the stations most relevant to their role to ask questions or talk further with our station presenters. 

9:50-10:20 a.m.
Travel Back to the Hotel

10:20-10:30 a.m.

10:30-11:45 a.m.
Landscape Workshop Tour
Due to space and AV needs, this year our tour stations will continue when we return to the hotel. You'll hear from:

  • Culture & Incentives
  • Operational Systems
  • Finance & Accounting

11:45 a.m. - 12:30 p.m.

12:30-1:20 p.m.
Landscape Workshop Tour
Due to space and AV needs, this year our tour stations will continue when we return to the hotel. You'll hear from:

  • Sales & Marketing
  • What is a Good Day for an Account Manager

1:20-2:05 p.m.
Debrief with the Landscape Workshop leadership team on what we saw and heard from our time with their teammates and ask any final questions you have for their team. 

2:05-2:45 p.m.
Growth and Scaling: Scaling Up and Selling
Landscape Workshop has grown through acquisitions, purchasing smaller companies across the country and then integrating them with their operation. In this panel, moderated by The Grow Group's Vince Torchia, Brad Terrell, Tim Christie, and Ben Dutruch will share what they did to grow their own businesses, why and how they decided to sell, and what they did to position themselves for successful sales. This session will give an inside look at Landscape Workshop's acquisition process that will be invaluable to companies looking to buy or sell their business, or those just looking to improve the value of their company. 

2:45-3:00 p.m.
Wrap Up: How Will You Grow and Scale?
As you head home, are you ready to follow Landscape Workshop’s example? In this session, Marty Grunder will outline the steps you can take to grow and scale your own business based on what we’ve covered in our time together. 


Landscape Workshop Team Photos

Field Trip at Landscape Workshop Event Sponsors



Field Trip at Sebert Landscape Agenda

September 17, 2024

3:00-3:30 p.m.
Marty Grunder (Founder & CEO, The Grow Group) & Britt Wood (CEO, NALP)

3:30-4:15 p.m.
Who is Sebert Landscape?
Learn the history of Sebert Landscape and who the company is today. In this session, Jeff Sebert will discuss the company culture, the big changes the company has made along the way, and why the company is set up the way that it is.

4:15-5:00 p.m.
Sustainability as a Differentiator
Sebert Landscape has established itself as the gold standard for sustainable landscape practices in the Chicago market and the industry. In this session, the company will share how it started implementing sustainable practices, why it decided to focus on this, what practices it has adopted to work more sustainably, and how it has educated its team and clients on the importance of this.

5:00-6:00 p.m.
Cocktail Reception

6:30-9:00 p.m.
Night Out at the Morton Arboretum
Additional Fee Requited

September 18, 2024

6:00-6:45 a.m.

7:00-7:30 a.m.
Buses Travel to Sebert Landscape

7:30-12:00 p.m.
Tour of Sebert Landscape
List of tour stations coming soon!


12:45-1:15 p.m.
Travel back to Hotel

1:15-1:30 p.m.

1:30-2:00 p.m.
Debrief with the Sebert Landscape team on what we saw and heard during our time with their teammates. You’ll have the chance to ask your final questions for their team.

2:00-2:45 p.m.
Customer Service: How to Deliver on A Great Experience
Sebert Landscaping excels at taking care of their customers, it’s a key reason that people choose to work with their team. As one team member put it, “I want the landscaping to be the first thing people notice, but the last thing you have to worry about.”

In this session, their team will share the system they have in place to ensure everyone who interacts with clients is delivering on this promise, how they build relationships that lead to work, and what they do to handle it when things go wrong.

2:45-3:00 p.m.
The Wrap Up
As you head home, are you ready to follow Sebert Landscape’s example? In this session, Marty Grunder will outline the steps you can take to grow and scale your own business based on what we’ve covered in our time together.

Field Trip at Sebert Landscape Event Sponsors

GWC official logo 2022-green




Questions? We’re happy to answer them.

For Content Questions: E-mail, or call us at 1.513.620.5200.
For Event Logistics Questions: E-mail or call the NALP Team at or 1.703.736.9666.

We look forward to seeing you soon!