Field Trip at Russell Landscape

An Event by NALP and The Grow Group
June 6-7, 2023
Atlanta, GA

Fasten your seatbelts for this fun-filled, idea-packed adventure with some of the best in the business.

Go behind the scenes at the sixth annual Field Trip, presented by NALP and The Grow Group. This event combines an interactive, in-depth facility tour with education sessions to enable landscaping companies to learn from some of the most successful operators in the country.

In 2023, the Field Trip travels to Russell Landscape in Sugar Hill, GA, just outside of Atlanta, for two days of learning how this commercial landscape giant operates efficiently across branches in multiple cities and states.

Best event I’ve ever attended. I left with three pages of takeaways to improve our company.
— Jesse Brough, Blessing Landscapes, Portland, OR

Tour an Industry leader and Drill Down on Tactics in Focused Educational Sessions

The tour will take you through every department of Russell Landscape while at their headquarters in Georgia, where you’ll hear directly from their team how they do what they do. 

Smart companies know training is an investment, not an expense. This event is a wonderful opportunity for you to reward your team, develop their skills, and grow the value of your business. The Focus Is You.

This event is an information firehose for improving your business.
— Barry Burkholder, Burkholder Landscaping, Malvern, PA


June 6, 2023

1:00-3:30 p.m.
Badge Pick-up Open

3:00–3:30 p.m.

3:30–4:15 p.m.
Who is Russell Landscape?

4:15–4:25 p.m.

4:25–4:28 p.m.
Sponsor Spotlight: Aspire Software

4:28–4:45 p.m.
What You'll See Tomorrow
In the morning, we'll tour Russell Landscape. In this session, we'll cover everything you need to know to maximize your time onsite. 

4:45–4:48 p.m.
Sponsor Spotlight: Gravely

4:50–5:50 p.m.
Cocktail Reception

6:30 p.m.
Dine-Arounds Available

6:30 p.m.–9:00 p.m.
Night Out at the 1818 Club
Register for the ticketed reception event that will take place at The 1818 Club at Gas South Arena on the evening of June 6, 2023. Attendees will enjoy hors d’oeuvres, special cocktails, and a driving tour of the Gas South District led by team members from Russell Landscape who have overseen work done on this property over the company's 30+ years of working there.


June 7, 2023

6:00–6:30 a.m.
Grab-and-Go Breakfast

6:30 a.m.
Buses depart for Russell Landscape

7:20–11:20 a.m.
Tour of Russell Landscape
You'll hear directly from the Russell Landscape team on how they manage:

  • Human Resources
  • Fleet & Facility
  • Safety & Training
  • Accounting & Finance
  • IT & Software
  • Leadership
  • Design
  • Landscape Construction Operations
  • Landscape Maintenance Operations
  • Support Services like horticulture, seasonal color and irrigation

12:00–1:00 p.m.

1:00–1:03 p.m.
Sponsor Spotlight: Vermeer

1:03–1:30 p.m.
Follow-Up Questions and Critique with Russell Landscape

1:30–1:45 p.m.

1:45–2:30 p.m
Building Effective Relationships in Sales and Operations

The bread and butter of your company, these two factions NEED to work well together - and with your clients - for the company to be successful. In this session, Marty Grunder of Grunder Landscaping Co. and The Grow Group will dissect what he sees successful companies doing to ensure they have strong relationships with clients and how they facilitate great internal relationships among their teams as well. We’ll dive deep into how Russell Landscape does this, too. With clients who have stuck with their company for over 30 years, they clearly are doing this well!

We’ll cover:

  • How successful sales teams build and foster relationships with clients
  • Processes that ensure a successful handoff between sales and production
  • How production teams contribute to relationships with clients and the success of an account
  • Processes to help sales teams sell more to their existing customers

2:30–3:00 p.m.
The Wrap Up
Marty Grunder will summarize what attendees have seen and heard during our time together, and share his thoughts on what attendees should take away from touring and learning from Russell Landscape.

Questions? We’re happy to answer them.

For Content Questions: E-mail, or call us at 1.513.620.5200.
For Event Logistics Questions: E-mail or call the NALP Team at or 1.703.736.9666.

We look forward to seeing you soon!

Thank You, Sponsors!

Aspire Software logo_RGB_300ppi