
Learn From Pros Still Doing the Work
We don't just share theories and ideas. We share tactics we used at our own landscaping company this week that we know still work. These educational webinars are made possible by trusted sponsors of The Landscape Pro's Playbook, featuring Marty Grunder's strategies for a thriving landscape business with actionable insights on leadership, growth, sales, marketing, operations, and more.
Led by Marty Grunder, these sessions feature strategies tested at Grunder Landscaping Co., our "living laboratory," where every system gets proven before we teach it.
UPCOMING WEBINARS:
Streamlining Operations:
How Grunder Landscaping Reduced the Burden of Procurement with SiteOne's Help
November 21, 2025
Many landscape professionals underestimate the resources available to help them succeed—and one of the most valuable is a strong supply partner. For Grunder Landscaping Co.(GLC), that partner is SiteOne.
In this webinar, Marty Grunder will be joined by Steve Hartkemeyer, the SiteOne representative who has worked closely with GLC to streamline their material procurement process. Together, they’ll share how improved systems and support have reduced the manpower needed for ordering—from 5 full-time team members down to 2—even as the company’s revenue tripled. You’ll leave with practical ideas to simplify your own operations, save time, and focus more on the parts of your business that drive growth.
Speakers: Marty Grunder & Steve Hartkemeyer (SiteOne)
.jpeg)
Powering Sales:
Using Systems to Sell Smarter with Aspire Software
December 5, 2025
Join Marty Grunder of The Grow Group and Jon Gohl of Aspire Software for a powerful session on how landscaping companies can leverage technology to streamline estimating, drive consistent sales, and improve cash flow. You’ll see best practices for using software to better manage opportunities, track sales progress, and standardize estimating. Learn how to simplify renewals and rebid lost work to keep your pipeline full and your sales team focused. Whether you’re trying to scale or just get more organized, this session will show you how the right processes and technology can make it happen.
Speakers: Marty Grunder & Jon Gohl (Aspire Software)

Teachable Moments:
How Greenius Helps Grunder Landscaping Co. Save Time and Strengthen Teams
December 11 at 2 p.m. ET
In this interactive session, Matt Crinklaw of Greenius sits down with Marty Grunder and Brian Davis from Grunder Landscaping Co.(GLC) to explore how GLC has successfully implemented Greenius to streamline training, boost team performance, and solve real-world challenges in the field. You’ll hear about how GLC is using the platform for the sales, administrative, and production teams to promote safety, ensure compliance with regulations, and develop skills among their team.
Speakers: Marty Grunder, Brian Davis (GLC), & Matt Crinklaw (Greenius)
Funding Growth:
How John Deere Financing Powers Operations
February 20, 2026 at 2 p.m. ET
Join Marty Grunder and financing experts from John Deere for a candid conversation on how smart equipment financing can accelerate growth in your business. In this free webinar, Marty will share how the team at Grunder Landscaping Co. leveraged financing options offered by John Deere to expand their fleet and grow their snow and ice removal operations.
We’ll talk about strategies for scaling your business, the tax implications of different options, and what contractors should keep top of mind as they look at their equipment needs in the future.
Speakers: Marty Grunder & John Deere Financing Team

Mastering Storytelling:
Lessons in the Art of Brand Storytelling from Vermeer
March 12, 2026
Your brand is more than a logo—it's the story you tell and how consistently you tell it. Join Marty Grunder and the team from Vermeer Corporation for a powerful session on how sales and marketing teams can tell their landscaping company’s story in a way that resonates with clients.
In this webinar, you'll learn:
- How large companies like Vermeer approach brand storytelling to build loyalty and drive growth
- How to communicate your value when launching new services or entering new markets
- Practical steps for shaping and sharing your story as your business evolves
Whether you’re expanding your offerings or refining your brand voice, this session will give you a blueprint to tell your story with purpose and impact.
Speakers: Marty Grunder & Vermeer Corporation Team

registration information:
All webinars are free educational sessions sponsored by our industry partners. Register for the sessions that interest you most.
Questions? Contact us at grow@growgroupinc.com or call 513.620.5200.
About the landscape pro's playbook
When Marty first started his landscaping company in 1984, he was just a kid looking to earn some extra spending money and maybe save up for college. There was a monthly newsletter that he signed up to receive in the mail that would spell out what landscaping business owners should be doing and focused on. He used to check the mailbox obsessively waiting for it to come because it was such a lifeline for his business. It guided him and helped him focus on what was important, and was instrumental to the success he had in those early days.
Creating a printed piece similar to the one that drove his success in those early years has long been something Marty's wanted to do. Thanks to the support of Landscape Management and our sponsors, The Landscape Pro's Playbook brings that same practical guidance to today's landscape professionals. Featuring Marty's strategies for a thriving landscape business, this easy-to-reference guide covers everything from leadership and growth to sales, marketing, and operations, accompanied by a calendar that tells you exactly what to focus on and when.