February 24–26, 2021

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join ambitious landscape pros from around the country in New Orleans for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative programming focused on real-world solutions to the challenges owners and their teams face; a behind-the-scenes tour of Mullin, a stand-out company that is transforming the landscapes of New Orleans; and a truly inspiring line-up of speakers.

We’ll See You Next Year!

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February 24–26, 2020. Check-in begins at 10 a.m. on Wednesday, February 24. The conference starts at 1:30 p.m. that day and ends at 11 a.m. on Friday. While the agenda is still subject to change, the start and end time are final.



The Hilton New Orleans Riverside
2 Poydras St.
New Orleans, LA 70130

Hotel reservations can be made online, or by calling the hotel at 504.561.0500. Hotel reservations must be made by February 2 to receive our discounted room rate.



The Louis Armstrong New Orleans International Airport (MSY) is located 14 miles from the hotel. View ground transportation options from the airport here.


Dress Code

The dress code is business casual. The tour of Mullin on Thursday will include time outside, rain or shine. We recommend packing a rain jacket just in case.


health & Safety

This year’s event may look a little different as we adapt to follow national, state, and local guidelines to limit the spread of COVID-19. The Hilton New Orleans Riverside has extensive cleaning protocols in place to continue hosting guests and events safely. New Orleans currently requires masks be worn in public. Here are just a few of the precautions we’re taking:

  • We have moved into the hotel’s largest event space, which comfortably holds well over 1,000 people in normal circumstances, to allow for social distancing during sessions. These are ballrooms they typically use for large Mardi Gras parties! All attendees will be seated 6 feet apart for sessions, and we will be limiting the number of people in the room to follow local guidelines.

  • Masks will be required during all conference events including sessions and the tour of Mullin.

  • All meals during the event will be grab-and-go. Attendees can take their meals back to their rooms, outside, or to other locations to eat based on their comfort level.

  • The Hilton New Orleans Riverside has extensive cleaning protocols in place both for guest rooms and for meeting spaces.

  • We have a fantastic, and safe, event planned, but we need our attendees help too. If you develop symptoms or are exposed to COVID-19 in the weeks or days leading up to the event, we ask that you stay home and let us know by e-mailing grow@growgroupinc.com that you won’t be attending this year. We will work with you to apply your ticket to next year’s event.


Dietary Restrictions

If you have dietary restrictions, please e-mail lindsey@growgroupinc.com ahead of the event so we can plan accordingly.


Reserve Your Spot Now!

Standard Ticket: $1,295 per person

Includes all educational sessions, the tour of Mullin, breakfast and lunch on Tuesday, and breakfast on Wednesday. Hotel, travel, and other meals are not included in the registration fee.

ACEs and their team members receive a special rate of $850. Please e-mail lindsey@growgroupinc.com for details.

Teams of three or more receive 15% off. E-mail lindsey@growgroupinc.com for details.


VIP Ticket: $1,790 per person

VIPs enjoy VIP privileges, including dinner with Marty, Chase Mullin, and industry leaders; front-of-the-room seating; exclusive networking opportunities; and a special gift.


If you need to pay for your registration in installments, please call The Grow Group office at 1.937.847.9944 and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.



Given the extraordinary circumstances this year, we will fully refund all cancellations or offer a credit for GROW! 2022 if we are notified before January 15, 2021. After January 15, 2021 we will refund your money minus a processing fee of $125 per registration; alternatively you may opt to have the price of your registration credited to your account and redeem it for another offering provided by The Grow Group. Any cancellations received after February 1, 2021 will be evaluated on a case by case basis. You may transfer your registration to a substitute participant on or before February 19, 2021; no refunds, credits, or additional transfers are available for a transferred registration. Credits must be used within 18 months of their issue date.