GROW! 2024 Annual Conference

Des moines, ia

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join landscape pros from around the country for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative sessions focused on real-world solutions to the challenges owners and their teams face; a behind-the-scenes tour of RJ Lawn and Landscape; and a truly inspiring line-up of speakers.

This event for landscapers will help companies achieve their goals and prepare for the coming year. We hope to see you there!

what to expect

GROW! 2024 will be held in Des Moines, IA on February 6-8, 2024, and will feature an in-depth, behind-the-scenes tour of RJ Lawn and Landscape, a company expected to do $10M in annual revenue in 2023 that offers full services: design-build, maintenance, lawn care, and snow removal. Thanks to their amazing facility, the majority of the company tour for 2024 will be held indoors and sheltered from the elements.

We are hard at work on our GROW! 2024 agenda, and will announce more information soon! Check out our GROW! 2023 page for an idea of what to expect.

GROW! 2024 Agenda

February 6, 2024

1:00 p.m.	Room Opens for Seating Come on in, find a seat, and enjoy some live music while we wait for the real show to start.
1:30-2:00 p.m.	Welcome to GROW! 2024 We have an exciting three days planned for our attendees, and our time together will fly by. Get energized and get ready to GROW!
2:00-2:20 p.m.	Break
2:20-3:05 p.m.	Breakout Session I Our breakout sessions allow for deep dives into topics that landscape professionals need to know about for a successful 2024. Sessions are designed to cover topics relevant to all roles, so you and your team can choose the one most relevant to you! We'll announce session titles and descriptions soon!
3:05-3:25 p.m.	Break
3:25-4:10 p.m.	Breakout Session II Our breakout sessions allow for deep dives into topics that landscape professionals need to know about for a successful 2024. Sessions are designed to cover topics relevant to all roles, so you and your team can choose the one most relevant to you! We'll announce session titles and descriptions soon!
4:10-4:30 p.m.	Break
4:30-4:55 p.m.	Keynote Address Speaker and Session to be announced soon!
4:55-5:05 p.m.	What You'll See at RJ Lawn & Landscape Get to know RJ Lawn & Landscape in this brief preview of what attendees will see and hear on the tour on day 2.
5:05-5:10 p.m.	Evening and Next Day Logistics
5:10-5:13 p.m.	Sponsor Spotlight: STIHL
5:15-6:00 p.m.	Cocktail Reception Sponsored by STIHL Connect with fellow attendees, event speakers, sponsors, and the RJ Lawn & Landscape team over drinks.
	Dine-Arounds Meet new friends over dinner. We'll make restaurant reservations around town for small groups; sign up in the event app to join one. Each diner pays their own way.

February 7, 2024
We've decided to split this year's tour into two sessions to allow for smaller, more intimate tour groups. You will be assigned to the Blue or Green Group for your RJ Lawn & Landscape tour.

7:00-8:00 a.m.	All Attendees	Breakfast
8:00-8:50 a.m.	All Attendees	Keynote Session
8:50-9:00 a.m.	All Attendees	The Day Ahead
9:00-9:15 a.m.	All Attendees	Break
9:15 a.m.-12:00 p.m.	Blue Group	Education Sessions at The Iowa Events Center A more detailed agenda is coming soon! Expect to see sessions as well as time for networking with other attendees during this time.
9:15 a.m.	Green Group	Group 1 Tour Buses Depart for RJ Lawn & Landscape
9:40-11:40 a.m.	Green Group	Group 1 Tour of RJ Lawn & Landscape Take a deep dive into RJ Lawn & Landscape. We'll visit and tour their facility and see firsthand how they're set up for success and growth.
12:00 p.m.	Green Group	Buses Return
12:00-1:30 p.m.	All Attendees	Lunch We'll return to the hotel for lunch and afternoon sessions. Network with fellow attendees or take a break to catch up on calls and emails; our lunch hour is flexible!
1:30-4:00 p.m.	Green Group	Education Sessions at The Iowa Events Center A more detailed agenda is coming soon! Expect to see sessions as well as time for networking with other attendees during this time.
1:15 p.m.	Blue Group	Group 2 Buses Depart for RJ Lawn & Landscape
1:30-3:30 p.m.	Blue Group	Group 2 Tour of RJ Lawn & Landscape Take a deep dive into RJ Lawn & Landscape. We'll visit and tour their facility and see firsthand how they're set up for success and growth.
4:00 p.m.	Blue Group	Buses Return
4:10-4:40 p.m.	All Attendees	Start, Stop, Keep Take notes while on the tour! This is your chance to ask any questions that didn't get answered during the tour and provide feedback on what you think the RJ team should start, stop, and keep doing to improve their business.
4:40-4:50 p.m.	All Attendees	The Mary Ellen Graham Award Named in honor of Marty Grunder's late mother, the Mary Ellen Graham Award is presented annually to a team that is involved in giving back to their community.
4:50-4:53 p.m.	All Attendees	Sponsor Spotlight: Weathermatic
4:53-5:00 p.m.	All Attendees	It's a Surprise! GROW! is about more than learning - it's also about having fun with the friends you make when we're all together. We'll have a fun surprise to keep you laughing and entertained, you'll have to join us to see what it is!
5:00-5:20 p.m.	All Attendees	Where We're Headed: GROW! 2025 Be the first to know where GROW! 2025 will be held and get to know next year's tour host.
5:20-5:23 p.m.	All Attendees	Sponsor Spotlight: Aspire Software
5:30-6:30 p.m.	All Attendees	Cocktail Reception Sponsored by Aspire Software Connect with fellow attendees, event speakers, sponsors, and the RJ Lawn & Landscape team over drinks.
7:00-9:00 p.m.	VIP Attendees	VIP Dinner Join Marty Grunder, the RJ Team, and other event VIPs at an exclusive after-hours event just for VIP ticket holders. Heavy hors d'oeuvres will be served alongside an open bar.

February 8, 2023

7:00-7:47 a.m.	Breakfast
7:47-7:50 a.m.	Sponsor Spotlight
7:50-8:00 a.m.	The Day Ahead
8:00-8:20 a.m.	Break
8:20-9:05 a.m.	Breakout Session IV Our breakout sessions allow for deep dives into topics that landscape professionals need to know about for a successful 2024. Sessions are designed to cover topics relevant to all roles, so you and your team can choose the one most relevant to you! We'll announce session titles and descriptions soon!
9:05-9:20 a.m.	Break
9:20-10:05 a.m.	Breakout Session V Our breakout sessions allow for deep dives into topics that landscape professionals need to know about for a successful 2024. Sessions are designed to cover topics relevant to all roles, so you and your team can choose the one most relevant to you! We'll announce session titles and descriptions soon!
10:05-10:25 a.m.	Break
10:25-10:35 a.m.	Sponsor Raffles Must be present to win! Our sponsors bring lots of goodies with them. Throughout the event, enter for a chance to win their giveaway items. We'll raffle them off at the end, must be present to win!
10:35-10:38 a.m.	Sponsor Spotlight
10:38-11:10 a.m.	Closing Keynote As you head back home, prioritize the changes you want to make based on the time we've spent together. In this session, Marty Grunder will share his takeaways from this year's event and will give you clear next steps to take to improve your business as you head on home.

Registration

RESERVE YOUR SPOT NOW!

All registration types include all educational sessions, the company tour, breakfast and lunch on Day 2, and breakfast on Day 3. Hotel, travel, and other meals are not included in the registration fee.

ACEs and their team members receive a special rate. Please e-mail lindsey@growgroupinc.com for details.

Teams of three or more receive 15% off. Click The discount will apply automatically when you add three tickets to your cart.

Teams of seven or more receive 20% off. The discount will apply automatically when you add 7 or more tickets to your cart.

RECEIVE VIP TREATMENT

GROW! VIPs get special treatment the entire time we're in Des Moines! As usual, GROW! VIPs will get reserved front-of-the-room seating, a special gift, and a ticket to the exclusive VIP dinner on night two with fellow VIPs, our host company team, and The Grow Group team. We are finalizing details on the VIP experience and will announce any other benefits as they're confirmed.

VIP tickets are limited and will sell out!

TRavel & Accommodations

The nearest airport is the Des Moines International Airport (DSM), which is a quick Uber or taxi ride from event hotels.

We have hotel blocks secured for our group and will email all registrants once the hotel blocks are open for reservations.

PAYING IN INSTALLMENTS

If you need to pay for your registration in installments, please email lindsey@growgroupinc.com and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.

CANCELLATION POLICY

All cancellations must be received by e-mail at grow@growgroupinc.com, we cannot process cancellations over the phone. If you cancel your registration before September 1, 2023, you will receive a full refund. If you cancel after September 1, but more than 30 days before GROW! 2024, we will refund your money minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for another Grow Group offering. No refunds or credits will be issued for registrations canceled within 30 days of the event. You may transfer registrations to a substitute participant up until 5 business days of the event. No refunds, credits, or additional transfers for a transferred registration. Credits must be used within 18 months of their issue date.

NON-SOLICITATION POLICY

The GROW! Annual Conference is a community event for the landscaping industry, and we carefully select and limit event sponsors to maintain this environment. Companies who sell products to the landscaping industry and attend the event as individuals, not as sponsors, may not use this event to solicit business. We reserve the right to cancel ticket purchases for any non-landscaping company at any time for any reason and will ask any individuals found violating this policy to leave the event. If you have questions about this policy or would like to learn more about sponsoring the event, e-mail us at grow@growgroupinc.com.