Des moines, ia

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join landscape pros from around the country for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative sessions focused on real-world solutions to the challenges owners and their teams face; a behind-the-scenes tour of RJ Lawn and Landscape; and a truly inspiring line-up of speakers.

This event for landscapers will help companies achieve their goals and prepare for the coming year. We hope to see you there!

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what to expect

GROW! 2024 will be held in Des Moines, IA on February 6-8, 2024, and will feature an in-depth, behind-the-scenes tour of RJ Lawn and Landscape, a company expected to do $10M in annual revenue in 2023 that offers full services: design-build, maintenance, lawn care, and snow removal. Thanks to their amazing facility, the majority of the company tour for 2024 will be held indoors and sheltered from the elements. 

We are hard at work on our GROW! 2024 agenda, and will announce more information soon! Check out our GROW! 2023 page for an idea of what to expect. 

Thank you to Marty Grunder and The Grow Group for hosting such an incredible event! We had such a great time taking the team and we invited the spouses along this time! It's always very rewarding listening to some of the greatest in our industry challenge us. There's always opportunities to learn and be better. That's what we strive for everyday!"
— Pope Landscape & Irrigation Co., Garner, NC
Can't wait for next year already. Always love to get together to learn and network. One of the best things in life is to see the growth and success of friends. ”
— Trent Christensen, One Grounds Management, Boise, ID



All registration types include all educational sessions, the company tour, breakfast and lunch on Day 2, and breakfast on Day 3. Hotel, travel, and other meals are not included in the registration fee.

ACEs and their team members receive a special rate. Please e-mail for details.

Teams of three or more receive 15% off. Click The discount will apply automatically when you add three tickets to your cart. 

Teams of seven or more receive 20% off. The discount will apply automatically when you add 7 or more tickets to your cart. 


GROW! VIPs get special treatment the entire time we're in Des Moines! As usual, GROW! VIPs will get reserved front-of-the-room seating, a special gift, and a ticket to the exclusive VIP dinner on night two with fellow VIPs, our host company team, and The Grow Group team. We are finalizing details on the VIP experience and will announce any other benefits as they're confirmed. 

VIP tickets are limited and will sell out!



If you need to pay for your registration in installments, please email and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.



All cancellations must be received by e-mail at, we cannot process cancellations over the phone. If you cancel your registration before September 1, 2023, you will receive a full refund. If you cancel after September 1, but more than 30 days before GROW! 2024, we will refund your money minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for another Grow Group offering. No refunds or credits will be issued for registrations canceled within 30 days of the event. You may transfer registrations to a substitute participant up until 5 business days of the event. No refunds, credits, or additional transfers for a transferred registration. Credits must be uses within 18 months of their issue date.



The GROW! Annual Conference is a community event for the landscaping industry, and we carefully select and limit event sponsors to maintain this environment. Companies who sell products to the landscaping industry and attend the event as individuals, not as sponsors, may not use this event to solicit business. We reserve the right to cancel ticket purchases for any non-landscaping company at any time for any reason and will ask any individuals found violating this policy to leave the event. If you have questions about this policy or would like to learn more about sponsoring the event, e-mail us at



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