Understanding who your ideal client is critical to the success of your landscaping business; we need to understand who we are selling to and working so hard to please in order to set our business up for success.
We define an ideal client as the clients who are the most enjoyable to work with, are sustainable or you can build a business off of the work, and are profitable with their current pricing. Then we layer our strategy on top of this to further refine which ideal clients we want to do more work with.
For example, one of our strategic initiatives for 2021 and 2022 at Grunder Landscaping Co. is to grow our maintenance division. This is how we're doing it:
Are you trying to make maintenance a greater share of your business, too? Increase sales or better manage the leads coming in? If so our upcoming Virtual Sales Bootcamp on December 15-16 is a great investment for you and your sales team. For $299 you'll get two days of sales training from Chris Psencik, an experienced green industry salesperson and coach, and myself. Register and put it on the conference room tv for your team to train together.
We'll talk to you again next week!
President & CEO
The Grow Group & Grunder Landscaping Co.