My favorite day of the year every year is always that first warm, sunny day after winter. When I was in college at Miami University, it meant grabbing a beer on a patio with friends and putting off school work to enjoy the sunshine. Now nearly 10 years (yikes) after graduating, it means a walk at lunch time or stopping at the playground with my daughter after work. But what really makes this first warm day special is the way it's a universal feeling - everyone is enjoying the outdoors and in a good mood. 

As everyone gets outside more, it also means our clients and prospects are thinking about their outdoor spaces again. We have a lot of marketing pieces in the works this spring to drive leads, but this week I wanted to share two things we're doing to communicate well and make a great impression on people who have already contacted us. We refreshed these over the winter so they were ready to go from the start of the season.

Sales Person Introductions

We have our system set up to automatically send out a salesperson introduction email when the initial meeting is set. The email is automated through Aspire's MarketingPro to send when a new property is created in Aspire and assigned to a salesperson. We adjusted our sales process to ensure that salespeople were creating the properties at the right time to trigger this email when we wanted it to go out.

The email is simple - it introduces the salesperson, includes their picture, their bio, and then lists the promises we make to all of our GLC clients as far as professionalism, quality of work, and ease of doing business with us then closes with both the salesperson's direct contact information and our office phone number in case the prospective client needs anything ahead of the meeting.

Google Review Door Hangers

Our digital footprint has been the focus of our marketing efforts in recent years with a website refresh and renewed push to get online reviews and improve our search ranking. There are a lot of little things we're doing to ask our clients to leave us Google Reviews including automated emails and texts after work tickets are completed.

We initially rolled out door hangers that our technicians could write their names on for our lawn care visits, and have seen that move the needle on getting reviews. This year, we're rolling out these door hangers to the entire production team. We laid out a plan to ensure we could make this simple for the crews to execute, without overwhelming our clients. Here's the frequency we decided on for each line of residential work:

• Maintenance Visits: Our teams primarily do biweekly visits and will put door hangers on properties for 2 weeks (so 1 complete route) in the months of April, June, August, and October. 

• Installation Visits: Teams will place a "Pardon Our Dust" door hanger on adjacent homes the day we start work, and then the review door hanger will be placed on the client's front door on the last day onsite. 
  
• Lawn Care Visits: Technicians will continue placing the door hanger after each visit, which is approximately every 6 weeks.

This summer, I'll share more insight into how we're handling marketing and client communications during our Grunder Landscaping Co. Field Trip. We usually only offer this event in the fall, but have added a special June option this year for those who want to get, and stay, ahead in 2026. Join me at GLC on June 3-4 to dive deep into the marketing, recruiting, leadership, finance, and operations tactics that are working for our team. We only have room for 12 at this event, and I know that attending can improve and grow your business. Lock in your seat now. 

Hope to see you there!

Emily Lindley
Content, Events & Marketing Manager
The Grow Group & Grunder Landscaping Co.