Selling more to the clients you already know can be a faster way to increase your revenue than starting from scratch with new leads. As you heard last week, our team has been working hard at Grunder Landscaping Co. to sell more to hit our goal for this year and lay a strong foundation for next year.
Like anything in business, there is no single silver bullet, and the solution to many problems lies in good, old-fashioned hustle. But as the sales team hustles to generate leads, we also support them with marketing efforts.
All companies have a great list of prequalified leads that may not be getting the attention they should as we look for opportunities for new work: past clients.
Anyone who has worked with you in the past already knows what it's like to do business with you, and hopefully, they enjoyed the experience.
We recently refocused our marketing efforts on our past and existing clients to see if we could generate more work from a list we already had. We mailed a letter, which we personalized with their information, and we also sent out an email to our list of past clients. They were simple pieces: just giving suggestions on the types of projects we could still do before the end of the year. Here's an excerpt from what we sent:
Here are some ideas on what we can do to beautify or add new features to your property before the end of the year:
- Refresh the foundation plantings to add new colors and textures that enhance your home’s curb appeal.
- Renovate a space to create privacy, shade, a space to attract pollinators like hummingbirds and butterflies, or a new focal point.
- Remove and replace invasive plants like honeysuckle with native options like bottlebrush buckeyes that still provide privacy but with showier blooms that birds and butterflies love.
- Add features like firepits or fireplaces so you can enjoy the outdoors with friends and family as the weather gets cooler.
- Install underground drainage solutions or dry creek beds to reduce standing water on your property or redirect runoff from heavy rains.
In short, if you have ideas that we can help you bring to life or problems on your property, we can help you brainstorm a solution. Get in touch with our team.
This piece was simple to put together, easy to send out, and relatively inexpensive, and we saw a surge in new leads right after it was done. It was a great way to generate new leads for our sales team quickly, and we'll be keeping this tactic in our back pocket to use again in the future.
Have a great Sunday; we'll talk to you again next week!
Emily Lindley
Content & Events Manager
The Grow Group